Film Programme
Oliviero Toscani - The Rage of Images
documentary
Germany, 2010, 43'25''
Director: Peter Scharf, Katja Duregger
Producer: Birgit Schulz
Director of photography: Steffen Bohn
Writer: Peter Scharf, Katja Duregger
Editor: Oliver Held
Synopsis: A dead soldier's blood-soaked t-shirt; a nun kissing a priest; a gaunt young man with AIDS; all were images used by the fashion label Benetton to advertise its clothing in the 90s. The provocative campaign was the work of Italian photographer Oliviero Toscani, a man who brought topics such as war, racism, the death penalty, and the misery of refugees into the business of advertising. His posters set off a storm of indignation throughout the world; in many places they were banned. Toscani's “Reverse Psychology Marketing” challenges the intelligence and the consciousness of its audience; rather than praising products and tempting people to buy, it seeks to enlighten.
Director: Peter Scharf, Katja Duregger
Peter Scharf was born in 1964 in Hagen, Germany. He worked for many years as a freelance journalist for several music fanzines and journals, as well as writing for the music broadcasters MTV and VIVA. Since 2000 he has been concentrating on documentary filmmaking.
Katja Duregger was born 1970 in Stuttgart, Germany. She worked for various radio stations and tv production companies and produced concert DVDs and music documentaries, before turning in 2000 to freelance tv journalism and documentary filmmaking for German public broadcasters.